Digital Marketing Manager in Amuwo Odofin, Lagos - 7PBHKL

Digitalpath

Company Name

Freelance

Job Type

Hybrid

Work Setup

Middle

Career Level

Develop and execute end-to-end digital marketing campaigns manage and grow our social media presence across platforms optimize our website and content for seo & sem performance oversee blogging, content marketing, and email marketing initiatives launch and monitor ppc ad campaigns (google ads, facebook ads, etc.) drive lead generation and sales outreach strategies craft overarching marketing strategies and manage campaign budgets support e-commerce marketing efforts (product launches, retargeting, ux) build relationships with media, influencers, and pr outlets

Responsibilities

Skills Required 1. Ability to plan, execute, and monitor end-to-end digital marketing strategies. 2. Hands-on experience managing content and engagement across platforms like Instagram, Twitter, LinkedIn, etc. 3. Knowledge of optimizing content and websites to rank on search engines and running search engine marketing campaigns. 4. Writing, editing, and distributing valuable content to attract and retain a clearly defined audience. 5. Experience using platforms like Mailchimp, HubSpot, or ActiveCampaign. 6. Running and optimizing paid campaigns on Google Ads, Facebook Ads, etc. 7. Tactics to attract and convert potential customers through digital channels. 8. Crafting marketing plans that align with business goals and budgeting. 9. Understanding how to market products online and improve user experience. 10. Building brand awareness through media and influencer partnerships. 11. Using tools like Google Analytics to evaluate performance and ROI.

Requirements & Skills

Education level minimum: bachelor’s degree in marketing, communications, business administration, or a related field. Preferred: certifications or short courses in digital marketing (e.G., from google, hubspot, meta, coursera, or linkedin learning)

Minimum Qualification Requirements

3 years

Minimum Experience